visual identity, or logo, of an institution reflects the quality of its
products or services and represents the reputation and values for which
an institution stands.
Our logo is our brand, and our brand is academic excellence.
As part of our ongoing strategy to accelerate learning, inquiry and
engagement and to pursue public and private support of the University’s
many programs, we introduce the University’s first-ever Visual Identity
The UMES Visual Identity Program not only introduces a new academic
logo that is demonstrative of our commitment to the continued pursuit of
academic excellence, but it also provides guidance for consistent
application of the University’s logos, colors, mascot and seal
throughout the entire campus community.
Location and Setting
Local Accommodations - Hotels and Motels
UMES Visual identity Program