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Business Admin: Marketing Concentration
elcome to the Business Administration Marketing Program. Undergraduate students who are interested in studying a dynamic area of business that consists of practical explorations of consumer experiences, finding opportunities to market new products and services, designing promotion and sales programs, testing fair pricing strategies, experimenting with creative digital channels and managing distribution networks to reach markets around the world - could consider marketing. Marketing is a popular area of study at UMES. Marketing programs are critical to the success of for profit, non-profit, government and business to business organizations in our competitive economy.

Career Opportunities

Our academic program in marketing prepares undergraduate students for entry-level positions in marketing. Marketing courses prepare students for rewarding careers in advertising, sales, event marketing, retailing, customer relationship management, brand/service management, e-commerce, consulting and market research. Several of our graduates have interned with or work for Fortune 500 companies. Our courses are constantly updated so that students who may be interested in pursuing graduate studies absorb the necessary knowledge, problem-solving skills, competencies, willingness to take risks and professional values to adapt and compete with their peers. Our students have competed in national and regional competitions such as the Federal Reserve Challenge, Students in Free Enterprise and the American Marketing Association with distinction.

Professional Development Opportunities

Marketing students are encouraged to join one or more student organizations. Students take leadership roles in such organizations as Marketing Hawks: our American Marketing Association (AMA) Collegiate Chapter, SIMPLY SIFE Inc: our Students in Free Enterprise club, National Association of Black Accountants (NABA), National Students Business League (NSBL), Sports Marketing Association and the Student Advisory Board (SAB). The AMA chapter has career workshops, guest speakers from different marketing professions, recruiting events, philanthropic activities, shows and fund-raising activities. Marketing students have attended conferences and professional development workshops organized by the Direct Marketing Association (DMA), Advertising Women of New York (AWNY) and the American Advertising Federation (AAF). Come Join Us.

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